Originally published at Ah, the Life… 9/27/07
One of the things that I have done as a stay-at-home daughter, is learn a little about business and marketing, while helping my father who directs and controls online shopping with his Internet based and managed distribution company.
For us this has meant integrating the family business into our home-making and hospitality. How did we do that? Buy coupling two important business principles: Prosumerism and Retail Estate.
Prosumerism is the principle of being a producer and consumer at the same time.
Most people are consumers but are not producers. All of their money goes toward consumption.
While they may think that they are producing at their jobs, in actuality they are not. Instead they trade their time for money, bring the money home, spend it on consumer products, and when all is said and done all they have produced is a bag of trash to be hauled out to the street. There is nothing left over.
Read the rest here
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